How can social networking sites help build customer loyalty? : an empirical investigation
Year of publication: |
January-February 2016
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Authors: | Chang, Chun-Ming ; Hsu, Meng-Hsiang ; Lee, Yi-Jung |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 27.2016, 1/2, p. 111-123
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Subject: | customer loyalty | social networking websites | trust | satisfaction | customer value | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Soziales Netzwerk | Social network | Website | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Kundenbindung | Customer retention |
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