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~person:"Chang, Chun-tuan"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Advertising strategy"
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Advertising effects
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Chang, Chun-tuan
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International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
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Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
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2
Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 741-771
Persistent link: https://www.econbiz.de/10009674969
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