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~person:"Chang, En Chi"
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Chang, En Chi
Chang, En-Chi
4
Luan, Bo
2
Tseng, Ya-Fen
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Chang, En-chi
1
Chang, En‐Chi
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Chung, Christina
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Huang, Shian-Chang
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Muk, Alexander
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Tseng, Ya Fen
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Wu, Hsin-Hung
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Asia Pacific journal of marketing and logistics
1
Handbook of contemporary marketing in China : theories and practices
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Journal of business research : JBR
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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The effects of comparative advertising on young consumers’ perceptions : cross-cultural comparison between the United States and Taiwan
Muk, Alexander
;
Chung, Christina
;
Chang, En Chi
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 100-122
Persistent link: https://www.econbiz.de/10011729468
Saved in:
2
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
3
Research note : e-store image, perceived value and perceived risk
Chang, En Chi
;
Tseng, Ya Fen
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 864-870
Persistent link: https://www.econbiz.de/10009756896
Saved in:
4
Consumer market segmentation in China
Chang, En Chi
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 185-208)
.
2011
Persistent link: https://www.econbiz.de/10008987117
Saved in:
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