Consumer market segmentation in China
En Chi Chang
| Year of publication: |
2011
|
|---|---|
| Authors: | Chang, En Chi |
| Published in: |
Handbook of contemporary marketing in China : theories and practices. - New York, N.Y : Nova Science Publishers, ISBN 978-1-61761-689-1. - 2011, p. 185-208
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Kulturelle Identität | Cultural identity | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008987117