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~person:"Chang, Yonghwan"
~subject:"Behaviour"
~subject:"Cognition"
~type:"article"
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Chang, Yonghwan
Heckman, James J.
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New, Sonja C. de
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Chang, Yu-Yu
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow
Chang, Yonghwan
;
Wann, Daniel L.
;
Inoue, Yuhei
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 334-347
Persistent link: https://www.econbiz.de/10011920109
Saved in:
2
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
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