The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow
Year of publication: |
July 2018
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Authors: | Chang, Yonghwan ; Wann, Daniel L. ; Inoue, Yuhei |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 32.2018, 4, p. 334-347
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Subject: | happiness | implicit association test | negative emotions | spectator sports | unconscious cognition | Emotion | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Arbeitsgruppe | Team | Persönlichkeitspsychologie | Personality psychology | Zufriedenheit | Satisfaction | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Profisport | Professional sports |
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