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~person:"Chaparro-Peláez, Julián"
~person:"McAleer, Michael"
~person:"Morimoto, Mariko"
~subject:"Internet marketing"
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Chaparro-Peláez, Julián
McAleer, Michael
Morimoto, Mariko
Hampel, Stefan
4
Chintagunta, Pradeep K.
3
Hartemo, Mari
3
Schwarz, Torsten
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Eckhardt, Jens
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Goic, Marcel
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1
Journal of promotion management : JPM
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Review of managerial science : RMS
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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May I have your attention, please? : an investigation on opening effectiveness in e-mail marketing
Chaparro-Peláez, Julián
;
Hernández-García, Ángel
; …
- In:
Review of managerial science : RMS
16
(
2022
)
7
,
pp. 2261-2284
Persistent link: https://www.econbiz.de/10013457820
Saved in:
2
How to improve e-mail click-through rates : a national culture approach
Lorente-Páramo, Ángel J.
;
Chaparro-Peláez, Julián
; …
- In:
Technological forecasting & social change : an …
161
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012533628
Saved in:
3
Stay away from me
Baek, Tae Hyun
;
Morimoto, Mariko
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10009536712
Saved in:
4
Electronic marketing communications : an evolving environment, but similar story regarding the perception of unsolicited commercial e-mail and postal direct mail
Chang, Susan
;
Morimoto, Mariko
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 360-376
Persistent link: https://www.econbiz.de/10009316316
Saved in:
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