Electronic marketing communications : an evolving environment, but similar story regarding the perception of unsolicited commercial e-mail and postal direct mail
Susan Chang; Mariko Morimoto
| Year of publication: |
2011
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|---|---|
| Authors: | Chang, Susan ; Morimoto, Mariko |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 17.2011, 3, p. 360-376
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| Subject: | Online-Marketing | Internet marketing | E-Mail | E-mail | Direktmarketing | Direct marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009316316