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~person:"Chapman, Merrill R."
~subject:"Marketing management"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
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In search of stupidity : over 20 years of high-tech marketing disasters
Chapman, Merrill R.
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2006
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2. ed.
Persistent link: https://www.econbiz.de/10003316214
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In search of stupidity : over 20 years of high-tech marketing disasters
Chapman, Merrill R.
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2003
Persistent link: https://www.econbiz.de/10013549504
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