In search of stupidity : over 20 years of high-tech marketing disasters
Year of publication: |
2003
|
---|---|
Authors: | Chapman, Merrill R. |
Publisher: |
Berkeley, Calif. : Apress |
Subject: | Hochtechnologie | High technology | Computerindustrie | Computer industry | Softwareindustrie | Software industry | Marketingmanagement | Marketing management | USA | United States | Welt | World | Fehler | Misserfolg | Geschichte 1975-2002 | Spitzentechnologie |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [digitale-objekte.hbz-nrw.de] |
Extent: | 252 S. Ill. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Glossar enthalten ; Glossary included ; Fallstudie ; Case study |
Language: | English |
Notes: | : No price : CIP entry (Jul.) |
ISBN: | 1-59059-104-6 |
Classification: | Marketing ; Produzierendes Gewerbe |
Source: | ECONIS - Online Catalogue of the ZBW |
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