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~person:"Chaston, Ian"
~subject:"Electronic Commerce"
~subject:"Informationstechnik"
~subject:"Marketing"
~subject:"Organisatorischer Wandel"
~type_genre:"Bibliografie"
~type_genre:"Festschrift"
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Knowledge
-based marketing
Chaston, Ian
-
2004
Persistent link: https://www.econbiz.de/10001851278
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Knowledge
-based marketing : the 21st century competitive edge
Chaston, Ian
-
2004
-
Online-Ausg.
Drawing upon various published sources and by the use of case materials, this text shows readers how
knowledge
can be … utilized to underpin and enhance the marketing
management
function within organizations …
Persistent link: https://www.econbiz.de/10013207968
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