Knowledge-based marketing
Ian Chaston
| Year of publication: |
2004
|
|---|---|
| Authors: | Chaston, Ian |
| Publisher: |
London : SAGE |
| Subject: | Marketing | Wissensmanagement | Knowledge management | Wissensgesellschaft | Knowledge society | Electronic Commerce |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
Online Resource
| Extent: | XI, 274 S graph. Darst 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Includes bibliographical references S. 254 - 267 and index Formerly CIP |
| ISBN: | 1-4129-0002-6 ; 1-4129-0003-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001851278