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~person:"Chaturvedi, K. R."
~person:"Chong, Dazhi"
~subject:"Management"
~subject:"Online-Marketing"
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E-marketing ; Vol. 1
1
Paradigm : the journal of Institute of Management Technology
1
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ECONIS (ZBW)
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Analysing customers reactions on social media promotional campaigns : a text-mining approach
Saxena, Anant
;
Chaturvedi, K. R.
;
Rakesh, Sapna
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10012161085
Saved in:
2
Using bibliometrics and text mining to explore the trends of e-marketing literature from 2001 to 2010
He, Wu
;
Chee, Thad
;
Chong, Dazhi
;
Rasnick, Elizabeth
-
2012
Persistent link: https://www.econbiz.de/10009575372
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