Using bibliometrics and text mining to explore the trends of e-marketing literature from 2001 to 2010
Year of publication: |
2012
|
---|---|
Authors: | He, Wu ; Chee, Thad ; Chong, Dazhi ; Rasnick, Elizabeth |
Published in: |
E-marketing ; Vol. 1. - Hershey, PA : Business Science Reference. - 2012, p. 341-349
|
Subject: | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics | Text | 2001-2010 |
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