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~person:"Chatwin, Chris"
~subject:"E-commerce"
~subject:"Glücksspiel"
~type_genre:"Aufsatz in Zeitschrift"
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E-commerce
Glücksspiel
Marketing management
3
Marketingmanagement
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Online retailing
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Online-Handel
3
China
2
Consumer behaviour
2
E-marketing mix elements
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Electronic Commerce
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Online casinos
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Online-Marketing
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Chinese gamblers' perceptions
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Chinese gamblers’ perceptions
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Chatwin, Chris
Pei, Zhi
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The journal of gambling business and economics
2
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ECONIS (ZBW)
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Understanding Chinese gamblers' adoption of online casinos based on e-marketing mix model
Sam, Kin Meng
;
Chatwin, Chris
- In:
The journal of gambling business and economics
12
(
2018
)
2
,
pp. 67-87
Persistent link: https://www.econbiz.de/10012320615
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2
Chinese gamblers' perceptions of e-marketing mix elements for online casinos
Sam, Kin Meng
;
Chatwin, Chris
- In:
The journal of gambling business and economics
9
(
2015
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10011346852
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