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~person:"Chau, Michael"
~person:"Du, Zhao"
~subject:"Virales Marketing"
~type:"article"
~type_genre:"Article in journal"
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Virales Marketing
Consumer behaviour
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Konsumentenverhalten
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Online reviews
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Product information
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Produktinformation
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Viral marketing
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Affective information
1
Bewertung
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Brand image
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Chau, Michael
Du, Zhao
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Hitt, Lorin M.
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Information systems and e-business management : ISeB
1
Journal of business research : JBR
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ECONIS (ZBW)
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1
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
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2
Examining the impact of review tag function on product evaluation and information perception of popular products
Bao, Zhuolan
;
Li, Wenwen
;
Yin, Pengzhen
;
Chau, Michael
- In:
Information systems and e-business management : ISeB
19
(
2021
)
2
,
pp. 517-539
Persistent link: https://www.econbiz.de/10012616929
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