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~person:"Chaudhary, Prashant"
~subject:"Innovation adoption"
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Innovation adoption
Beziehungsmarketing
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Consumer behaviour
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Customer engagement
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Fashion
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Fashion retailing
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India
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Indien
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Innovationsakzeptanz
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Konsumentenverhalten
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Omni-channel shopping
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Relationship marketing
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Technology adoption and usage behaviour
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Textile distribution
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Chaudhary, Prashant
Stüber, Eva
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Archana Singh
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Chokkannan, Pradeepkumar
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Dabija, Dan Cristian
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Fränzel, Nils
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He, Xuanfang
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Saripalli, Bhavani Shankar
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Young consumers : insight and ideas for responsible marketers
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Understanding the antecedents of omni-channel shopping by customers with reference to fashion category : the Indian millennials’ perspective
Chaudhary, Prashant
;
Archana Singh
;
Sharma, Sarika
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 304-320
Persistent link: https://www.econbiz.de/10013367885
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