Understanding the antecedents of omni-channel shopping by customers with reference to fashion category : the Indian millennials’ perspective
Prashant Chaudhary, Archana Singh and Sarika Sharma
| Year of publication: |
2022
|
|---|---|
| Authors: | Chaudhary, Prashant ; Archana Singh ; Sharma, Sarika |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 23.2022, 2, p. 304-320
|
| Subject: | Customer engagement | Customer loyalty | Fashion retailing | Omni-channel shopping | Technology adoption and usage behaviour | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mode | Fashion | Indien | India | Textilhandel | Textile distribution | Innovationsakzeptanz | Innovation adoption |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-05-2021-1327 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013367885