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~person:"Chaudhury, Sarita Ray"
~person:"Narcum, John"
~person:"Wallin, Annika"
~person:"Yin, Dezhi"
~person:"Zuschke, Nick"
~subject:"Consumer decision-making"
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Consumer decision-making
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Chaudhury, Sarita Ray
Narcum, John
Wallin, Annika
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Zuschke, Nick
Dellaert, Benedict G. C.
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Journal of business research : JBR
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ECONIS (ZBW)
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An analysis of process-tracing research on
consumer
decision-making
Zuschke, Nick
- In:
Journal of business research : JBR
111
(
2020
),
pp. 305-320
Persistent link: https://www.econbiz.de/10012237817
Saved in:
2
The impact of task complexity and task motivation on in-store marketing effectiveness : an eye tracking analysis
Zuschke, Nick
- In:
Journal of business research : JBR
116
(
2020
),
pp. 337-350
Persistent link: https://www.econbiz.de/10012257615
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