The impact of task complexity and task motivation on in-store marketing effectiveness : an eye tracking analysis
Year of publication: |
2020
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Authors: | Zuschke, Nick |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 337-350
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Subject: | Choice-based conjoint | Consumer decision-making | Eye tracking | In-store marketing | Saliency | Size | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Ladengestaltung | Store design | Conjoint-Analyse | Conjoint analysis |
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