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~person:"Chauhan, Himani"
~subject:"Bewertung"
~subject:"Lebensmittelhandel"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
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Improving marketing strategies for private label products
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Customer segmentation and factors affecting willingness to order private label brands : an e-grocery shopper's perspective
Jagani, Khyati
;
Vasavada-Oza, Falguni
;
Chauhan, Himani
- In:
Improving marketing strategies for private label products
,
(pp. 227-253)
.
2020
Persistent link: https://www.econbiz.de/10012125567
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