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~person:"Chavas, Jean-Paul"
~person:"Fürderer, Ralph"
~subject:"United States"
~type:"book"
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Bundling strategy
5
Leistungsbündel
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2002-2007
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Chavas, Jean-Paul
Fürderer, Ralph
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ECONIS (ZBW)
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An analysis of bundle pricing in horizontal and vertical markets : the case of the U.S. cottonseed market
Shi, Guanming
;
Stiegert, Kyle W.
;
Chavas, Jean-Paul
-
2009
Persistent link: https://www.econbiz.de/10003915196
Saved in:
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1999
results in the area of product and
price
bundling
, with respect to optimization as well as to behavioral bundling approaches …
Persistent link: https://www.econbiz.de/10000682179
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