//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chawla, Deepak"
~person:"Irmak, Caglar"
~subject:"Cause-Related Marketing"
~subject:"cause-related marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause-related marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Cause-Related Marketing
cause-related marketing
Cause-related marketing
5
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
3
India
3
Indien
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
CRM
2
Nonprofit marketing
2
Nonprofit-Marketing
2
purchase intention
2
Corporate Social Responsibility
1
Corporate social responsibility
1
Fundraising
1
K-means clustering
1
Market segmentation
1
Marktsegmentierung
1
Perception
1
Philippinen
1
Philippines
1
Scepticism
1
Target group
1
Wahrnehmung
1
Zielgruppe
1
attitude
1
cause related marketing
1
consumer choice
1
convergent and discriminant validity
1
corporate social responsibility
1
donation
1
framing
1
global-connectedness
1
long-term orientation
1
minimum-maximum
1
nonprofit
1
perceived novelty
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Chawla, Deepak
Irmak, Caglar
Thomas, Sujo
14
Bae, Mikyeung
6
Kureshi, Sonal
6
Liu, Gordon
6
Vrontis, Demetris
6
Chang, Chun-Tuan
5
Christofi, Michael
5
Leonidou, Erasmia
5
Vlachos, Pavlos A.
5
Wymer, Walter
5
Bhatt, Viral
4
Bigné Alcañiz, J. Enrique
4
Chang, Chun-tuan
4
Das, Neel
4
Deb, Madhurima
4
Galan-Ladero, M. Mercedes
4
Krishna, Aradhna
4
Langen, Nina
4
Mattila, Anna S.
4
Papasolomou, Ioanna
4
Youn, Seounmi
4
Amawate, Vibhas
3
Arora, Neeraj
3
Baghi, Ilaria
3
Beise-Zee, Rian
3
Coleman, Joshua T.
3
Fries, Anne
3
Galera Casquet, Clementina
3
Grigore, Georgiana Florentina
3
Gupta, Shruti
3
Hanks, Lydia
3
Hartmann, Monika
3
He, Feng
3
Henderson, Ty
3
Kim, Hyuksoo
3
Kim, Jihye
3
Ko, Wai Wai
3
Krepapa, Areti
3
Lafferty, Barbara A.
3
more ...
less ...
Published in...
All
International journal of Indian culture and business management : IJICBM
2
Global business review
1
Journal of marketing
1
Journal of marketing research
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Pandey, Shweta
;
Chawla, Deepak
;
Jeong, Luz Suplico
; …
- In:
Global business review
23
(
2022
)
5
,
pp. 1252-1272
Persistent link: https://www.econbiz.de/10013387293
Saved in:
2
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
3
An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
Saved in:
4
Lowering the minimum donation amount increases consumer purchase likelihood of products associated with cause-related marketing campaigns
Tsiros, Michael
;
Irmak, Caglar
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 755-770
Persistent link: https://www.econbiz.de/10012271809
Saved in:
5
Choice of cause in cause-related marketing
Robinson, Stefanie Rosen
;
Irmak, Caglar
;
Jayachandran, …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->