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Online health consultantion services
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perceived health risk
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protection motivation theory
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self-regulation theory
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Chen, Annie Huiling
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Promoting new users' online health consultation services usage behavior strategically
Chen, Annie Huiling
;
Chu, Wei-Min
;
Peng, Norman
- In:
Health marketing quarterly
41
(
2024
)
2
,
pp. 214-239
Persistent link: https://www.econbiz.de/10015050086
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