Promoting new users' online health consultation services usage behavior strategically
Annie Chen, Wei-Min Chu, and Norman Peng
| Year of publication: |
2024
|
|---|---|
| Authors: | Chen, Annie Huiling ; Chu, Wei-Min ; Peng, Norman |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 41.2024, 2, p. 214-239
|
| Subject: | Online health consultantion services | perceived health risk | protection motivation theory | self-efficacy | self-regulation theory | usage behavior |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2024.2340196 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015050086