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~person:"Chen, Haipeng"
~person:"Moreau, C. Page"
~subject:"Konsumentenverhalten"
~subject:"Product management"
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Konsumentenverhalten
Product management
Product design
9
Produktgestaltung
9
Consumer behaviour
8
Aesthetics
2
Experiment
2
New product development
2
Produktentwicklung
2
Ästhetik
2
Brand
1
Brand image
1
Brand management
1
Creativity
1
Customer integration
1
Decision under uncertainty
1
Entscheidung unter Unsicherheit
1
Erwartungswert
1
Expected value
1
Haushaltsausstattung
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Hedonic consumption
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Household equipment
1
Kreativität
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Kundenintegration
1
Markenartikel
1
Markenführung
1
Markenimage
1
Market research
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Marktsegmentierung
1
Mass Customization
1
Mass customization
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Private consumption
1
Privater Konsum
1
Product preference
1
Präferenztheorie
1
Regulatory focus
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Schweden
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English
8
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Chen, Haipeng
Moreau, C. Page
Herrmann, Andreas
11
Orth, Ulrich R.
7
Chhajed, Dilip
5
Dahl, Darren W.
5
Landwehr, Jan Rüdiger
5
Wiedmann, Klaus-Peter
5
Albers, Sönke
4
Blonigen, Bruce A.
4
Dellaert, Benedict G. C.
4
Deng, Xiaoyan
4
Eppinger, Steven D.
4
Hagtvedt, Henrik
4
Heitmann, Mark
4
Knittel, Christopher R.
4
Kumar, Deepak S.
4
Kumar, Minu
4
Purani, Keyoor
4
Schreier, Martin
4
Soderbery, Anson
4
Spence, Charles
4
Ulrich, Karl T.
4
Zhang, Dan
4
Bettels, Jannick
3
Chattopadhyay, Amitava
3
Chen, Steven
3
Chitturi, Ravindra
3
Foscht, Thomas
3
Gilal, Faheem Gul
3
Gilal, Rukhsana Gul
3
Guo, Liang
3
Herd, Kelly B.
3
Jiang, Zhenhui
3
Krishna, Aradhna
3
Landwehr, Jan R.
3
Mishra, Abhishek
3
Mugge, Ruth
3
Patrick, Vanessa M.
3
Pleyers, Gordy
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Psychology & marketing
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
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ECONIS (ZBW)
8
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1
Product design, social exclusion, and product preference : the mediating role of psychological ownership and the moderating role of product type
Liu, Fu
;
Wei, Haiying
;
Chen, Siyun
;
Chen, Haipeng
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1920-1932
Persistent link: https://www.econbiz.de/10013465128
Saved in:
2
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
3
Beauty in the eyes of its beholders : effects of design novelty on consumer preference
Liu, Fu
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Li, Xingbo
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012171820
Saved in:
4
Product aesthetics and the self
Herd, Kelly B.
;
Moreau, C. Page
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 287-298)
.
2016
Persistent link: https://www.econbiz.de/10011593205
Saved in:
5
Innovation aesthetics : the relationship between category cues, categorization certainty, and newness perceptions
Goode, Miranda R.
;
Dahl, Darren W.
;
Moreau, C. Page
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 192-208
Persistent link: https://www.econbiz.de/10009723196
Saved in:
6
Inviting the amateurs into the studio : understanding how consumer engagement in product design creates value
Moreau, C. Page
- In:
The journal of product innovation management : an …
28
(
2011
)
3
,
pp. 409-410
Persistent link: https://www.econbiz.de/10008991426
Saved in:
7
To each his own? : how comparisons with others influence consumers’ evaluations of their self‐designed products
Moreau, C. Page
;
Herd, Kelly B.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 806-819
Persistent link: https://www.econbiz.de/10003945174
Saved in:
8
Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
Saved in:
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