Product design, social exclusion, and product preference : the mediating role of psychological ownership and the moderating role of product type
Year of publication: |
2022
|
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Authors: | Liu, Fu ; Wei, Haiying ; Chen, Siyun ; Chen, Haipeng |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 10, p. 1920-1932
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Subject: | product complexity | product design philosophy | psychological ownership | social exclusion | Produktgestaltung | Product design | Soziale Ausgrenzung | Social exclusion | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development |
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