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~person:"Chen, Haipeng"
~subject:"Konsumentenverhalten"
~subject:"Product management"
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Konsumentenverhalten
Product management
Consumer behaviour
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Product design
3
Produktgestaltung
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Brand
1
Brand image
1
Brand management
1
Hedonic consumption
1
Markenartikel
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Market segmentation
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Marketing management
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Marketingmanagement
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Product preference
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Produktentwicklung
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Präferenztheorie
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Schweden
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Social exclusion
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Soziale Ausgrenzung
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Sweden
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Theory of preferences
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Utilitarian consumption
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brand consistency
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categorization
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marketing-mix effects
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product complexity
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product design
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product design philosophy
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Chen, Haipeng
Herrmann, Andreas
11
Orth, Ulrich R.
7
Chhajed, Dilip
5
Dahl, Darren W.
5
Landwehr, Jan Rüdiger
5
Moreau, C. Page
5
Wiedmann, Klaus-Peter
5
Albers, Sönke
4
Blonigen, Bruce A.
4
Dellaert, Benedict G. C.
4
Deng, Xiaoyan
4
Eppinger, Steven D.
4
Hagtvedt, Henrik
4
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4
Knittel, Christopher R.
4
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4
Schreier, Martin
4
Soderbery, Anson
4
Spence, Charles
4
Ulrich, Karl T.
4
Zhang, Dan
4
Bettels, Jannick
3
Chattopadhyay, Amitava
3
Chen, Steven
3
Chitturi, Ravindra
3
Foscht, Thomas
3
Gilal, Faheem Gul
3
Gilal, Rukhsana Gul
3
Guo, Liang
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Herd, Kelly B.
3
Jiang, Zhenhui
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Krishna, Aradhna
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Kumar, Deepak S.
3
Landwehr, Jan R.
3
Mishra, Abhishek
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Mugge, Ruth
3
Patrick, Vanessa M.
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Purani, Keyoor
3
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Journal of marketing
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Product design, social exclusion, and product preference : the mediating role of psychological ownership and the moderating role of product type
Liu, Fu
;
Wei, Haiying
;
Chen, Siyun
;
Chen, Haipeng
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1920-1932
Persistent link: https://www.econbiz.de/10013465128
Saved in:
2
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
3
Beauty in the eyes of its beholders : effects of design novelty on consumer preference
Liu, Fu
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Li, Xingbo
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012171820
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