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Could Ralph Nader's entrance and exit have helped Al Gore? : the impact of decoy dynamics on consumer choice
Hedgcock, William
;
Rao, Akshay R.
;
Chen, Haipeng
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 330-343
Persistent link: https://www.econbiz.de/10003860652
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