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~person:"Chen, Huan"
~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Virtuelle Realität"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Consumer behaviour
Social Web
Virtuelle Realität
Advertising effects
3
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Product Placement
3
Product placement
3
Social web
3
Video game
3
Werbewirkung
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Chen, Huan
Sreejesh, S.
8
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
5
Dwyer, Brendan
5
Ghosh, Tathagata
4
Kim, Yongjae
4
Reijmersdal, Eva A. van
4
Teng, Ching-I
4
Terlutter, Ralf
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Yoo, Byungjoon
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3
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Hennig-Thurau, Thorsten
3
Hwang, Yongjin
3
Kim, Sang Jin
3
Ko, Yong Jae
3
Papagiannidis, Savvas
3
Rozendaal, Esther
3
Seo, Yuri
3
Badrinarayanan, Vishag A.
2
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2
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2
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2
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2
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2
Chiou, Jyh-shen
2
Choi, Jeonghye
2
Chovancová, Miloslava
2
Dardis, Frank E.
2
Davis, Robert
2
Dens, Nathalie
2
Drayer, Joris
2
Fam, Kim Shyan
2
Flavián Blanco, Carlos
2
Goli, Mahendar
2
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
3
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The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
2
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
Saved in:
3
College-aged young consumers interpretations of product placement in social games
Chen, Huan
;
Deterding, Audrey
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10009742864
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