//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chen, Huan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Instagram"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Instagram
2
Advertising
1
Advertising effects
1
Advertising skepticism
1
Brand management
1
Consumer behaviour
1
Endorser-product congruity
1
Human brands
1
Influencer marketing
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Micro-celebrities
1
Native advertising
1
Online-Marketing
1
Social Web
1
Social web
1
Source credibility
1
Werbewirkung
1
Werbung
1
narrative persuasion
1
sponsorship disclosure
1
transportation
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chen, Huan
Bonilla Quijada, María del Rocío
5
Casaló, Luis V.
5
Egger, Roman
5
Gänßle, Sophia
5
Ibáñez-Sánchez, Sergio
5
Budzinski, Oliver
4
Gaber, Hazem Rasheed
4
Loureiro, Sandra Maria Correia
4
Wright, Len Tiu
4
Benckendorff, Pierre
3
Butow, Eric
3
Del Olmo Arriaga, Josep Lluis
3
Flavián Blanco, Carlos
3
Herman, Jennifer
3
Hughes, Karen
3
Nastisin, Ludovit
3
Walker, Corey
3
Xie-Carson, Li
3
Abdi, Mehrzad
2
Ahmadi, Arash
2
Ahmadi, Yavar
2
Aidin, Salamzadeh
2
Almeida, Marcos Inácio Severo de
2
Amanatidis, Dimitrios
2
Arbabi, Farzin
2
Badenes-Rocha, Alberto
2
Barth, Philipp
2
Belanche, Daniel
2
Bigné Alcañiz, J. Enrique
2
Björk, Peter
2
Bosio, Birgit
2
Camarero Izquierdo, Carmen
2
Casais, Beatriz
2
Caulfield, Jane
2
Dann, Stephen
2
De Cicco, Roberta
2
Decker, Reinhold
2
Delafrooz, Narges
2
Djafarova, Elmira
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How endorser-product congruity and self-expressiveness affect
Instagram
micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
2
An expert with whom I can identify : the role of narratives in influencer marketing
Feng, Yang
;
Chen, Huan
;
Kong, Qian
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 972-993
Persistent link: https://www.econbiz.de/10012650614
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->