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~person:"Chen, Jiawen"
~person:"Cho, Heetae"
~person:"Liu, Matthew Tingchi"
~subject:"Brand image"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Online-Handel"
~subject:"Service quality"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
Brand
Konsumentenverhalten
Online-Handel
Service quality
Virales Marketing
Consumer behaviour
39
Markenimage
13
Beziehungsmarketing
12
Relationship marketing
12
Brand management
11
Markenführung
11
China
7
Markenartikel
6
Sportmarketing
6
Sports marketing
6
Confidence
4
Coronavirus
4
Customer satisfaction
4
Holiday behaviour
4
Kundenzufriedenheit
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Profisport
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Purchase intention
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Social Web
4
Social web
4
Sport
4
Sports
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Urlaubsverhalten
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Vertrauen
4
Dienstleistungsqualität
3
Emotion
3
Online retailing
3
Tourism
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Tourismus
3
Advertising
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Advertising effects
2
Attitude
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Brand community
2
Brand loyalty
2
Brand preference
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39
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Article
Fallstudie
Marktinformation
Aufsatz in Zeitschrift
39
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English
39
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Chen, Jiawen
Cho, Heetae
Liu, Matthew Tingchi
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
49
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Bang, Nguyen
41
Sharma, Piyush
41
Das, Gopal
39
Thaichon, Park
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Wiedmann, Klaus-Peter
37
Eisend, Martin
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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Asia Pacific journal of marketing and logistics
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
International journal of contemporary hospitality management
2
Journal of business research : JBR
2
The journal of services marketing
2
European journal of innovation management
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of consumer behaviour
1
Journal of fashion marketing and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Nankai business review international
1
Psychology & marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
39
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1
Impact of COVID-19 on consumers' impulse buying behavior of fitness products : a moderated mediation model
Chiu, Weisheng
;
Oh, Ga-Eun
;
Cho, Heetae
- In:
Journal of consumer behaviour
21
(
2022
)
2
,
pp. 245-258
Persistent link: https://www.econbiz.de/10013177816
Saved in:
2
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
3
Consumers' intention to use online food delivery services : a meta-analytic structural equation modeling approach
Chiu, Weisheng
;
Badu-Baiden, Frank
;
Cho, Heetae
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014531762
Saved in:
4
The dual roles of trust and risk in sport consumer decision-making in social commerce : an information adoption model
Chiu, Weisheng
;
Cho, Heetae
;
Chua, Hui Mei
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 267-283
Persistent link: https://www.econbiz.de/10014475744
Saved in:
5
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
6
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
7
Is green customer integration always a facilitator for green product innovation? : a conflict-based view
Chen, Jiawen
;
Liu, Linlin
- In:
European journal of innovation management
26
(
2023
)
6
,
pp. 1524-1546
Persistent link: https://www.econbiz.de/10014500566
Saved in:
8
Fanning the flames : transmitting negative word of mouth of rival brands
Liao, Junyun
;
Chen, Jiawen
;
Zhao, Haichuan
;
Li, Muhua
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468717
Saved in:
9
An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng
;
Oh, Ga-Eun
;
Cho, Heetae
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
Saved in:
10
Satellite fans' team identification, nostalgia, customer equity and revisit intention : symmetric and asymmetric analysis
Chiu, Weisheng
;
Wang, Fong Jia
;
Cho, Heetae
- In:
Journal of travel and tourism marketing
40
(
2023
)
2
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014285205
Saved in:
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