Satellite fans' team identification, nostalgia, customer equity and revisit intention : symmetric and asymmetric analysis
Year of publication: |
2023
|
---|---|
Authors: | Chiu, Weisheng ; Wang, Fong Jia ; Cho, Heetae |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 40.2023, 2, p. 91-108
|
Subject: | customer equity | fsQCA | PLS-SEM | Satellite fans | sport nostalgia | team identification | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Profisport | Professional sports | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Fußball | Football |
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