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~person:"Chen, Jiawen"
~person:"Ding, Zhihua"
~subject:"Kundenzufriedenheit"
~subject:"Social Web"
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Kundenzufriedenheit
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Consumer behaviour
8
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Brand image
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Brand management
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Chen, Jiawen
Ding, Zhihua
Han, Heesup
56
Usman, Osly
28
Mattila, Anna S.
27
Loureiro, Sandra Maria Correia
23
Filieri, Raffaele
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Jang, Soocheong
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Wu, Luorong
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Gustafsson, Anders
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Khan, Imran
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Huber, Frank
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Asia Pacific journal of marketing and logistics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
3
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Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
3
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
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