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~person:"Chen, Junsong"
~person:"Dawar, Niraj"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Theorie
Brand extension
4
Brand management
4
Markenführung
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Markentransfer
4
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
Theory
2
Advertising effects
1
Beziehungsmarketing
1
Brand attitude
1
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1
Category fit
1
Consumer creativity
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Creativity
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1
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Chen, Junsong
Dawar, Niraj
Keller, Kevin Lane
4
Aaker, David A.
3
Anderson, Paul F.
2
Bacchiega, Emanuele
2
Baumüller, Nicole
2
Choi, Jay Pil
2
Colucci, Mariachiara
2
Kaufmann, Gwen
2
Liu, Xin
2
Magnani, Marco
2
Mahnik, Nina
2
Mayerhofer, Wolfgang
2
Ringeisen, Petra
2
Areni, Charles Scott
1
Arroniz, Inigo
1
Astous, Alain d'
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Chang, Chung-chau
1
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1
Chang, Shin-shin
1
Denicolò, Vincenzo
1
Dou, Wenyu
1
Duan, Qi
1
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1
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
R&D / INSEAD / INSEAD
2
European journal of marketing : EJM
1
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ECONIS (ZBW)
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Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
2
Determining the order and direction of multiple brand extensions
Dawar, Niraj
;
Anderson, Paul F.
-
1993
-
Rev. version of working paper 92/36/MKT
Persistent link: https://www.econbiz.de/10000858889
Saved in:
3
Determining the order and direction of multiple brand extensions
Dawar, Niraj
;
Anderson, Paul F.
-
1992
Persistent link: https://www.econbiz.de/10000841091
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