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~person:"Chen, Junsong"
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Beziehungsmarketing
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Chen, Junsong
Bruhn, Manfred
124
Homburg, Christian
114
Kumar, V.
81
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Bauer, Hans H.
51
Hollebeek, Linda D.
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Stauss, Bernd
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Herrmann, Andreas
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Piller, Frank T.
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Krafft, Manfred
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Palmatier, Robert W.
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Hippner, Hajo
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Mattila, Anna S.
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Gil Saura, Irene
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Wiedmann, Klaus-Peter
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Wilde, Klaus D.
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Stock-Homburg, Ruth
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Eggert, Andreas
33
Georgi, Dominik
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Helmke, Stefan
33
Smith, Alan D.
33
Reichwald, Ralf
32
Thaichon, Park
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Töpfer, Armin
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Mittal, Vikas
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Neslin, Scott A.
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Prentice, Catherine
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Schüller, Anne M.
31
Reinartz, Werner J.
30
Sheth, Jagdish N.
30
Svensson, Göran
30
Belz, Christian
29
Hadwich, Karsten
29
Loureiro, Sandra Maria Correia
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Evanschitzky, Heiner
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Günter, Bernd
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European journal of marketing : EJM
1
Journal of marketing management : MM
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Journal of strategic marketing
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The service industries journal
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ECONIS (ZBW)
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Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
2
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
3
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
4
Non-targeted customers in individualistic versus collectivistic cultures
Bang, Nguyen
;
Chen, Junsong
;
Chen, Cheng-hao Steve
;
Yu, …
- In:
The service industries journal
34
(
2014
)
15
,
pp. 1199-1218
Persistent link: https://www.econbiz.de/10010492129
Saved in:
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