Non-targeted customers in individualistic versus collectivistic cultures
Bang Nguyen, Junsong Chen, Cheng-Hao Steve Chen and Xiaoyu (Allen) Yu
| Year of publication: |
2014
|
|---|---|
| Authors: | Bang, Nguyen ; Chen, Junsong ; Chen, Cheng-hao Steve ; Yu, Xiaoyu Allen |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 15, p. 1199-1218
|
| Subject: | non-targeted customer | perceived unfairness | retailing | individualism | collectivism | Kollektivismus | Collectivism | Konsumentenverhalten | Consumer behaviour | Individualismus | Individualism | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010492129