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~person:"Chen, Long-Sheng"
~person:"Chu, Ta-Chung"
~subject:"Internet marketing"
~subject:"Online-Marketing"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Online-Marketing
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Fuzzy sets
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1
Beziehungsmarketing
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Consumer behaviour
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Customer repurchase rate
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Facebook
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Fuzzy DEMATEL
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Fuzzy Delphi method
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Fuzzy weighted normalized distances index
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Chen, Long-Sheng
Chu, Ta-Chung
Kumar, Anil
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Modeling the key attributes for improving customer repurchase rates through mobile advertisements using a fuzzy mixed approach
Nalluri, Venkateswarlu
;
Mayopu, Richard G.
;
Chen, Long-Sheng
- In:
Journal of modelling in management
19
(
2024
)
1
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014486290
Saved in:
2
Ranking objectives of advertisements on Facebook by a fuzzy TOPSIS method
Chu, Ta-Chung
;
Kysely, Miroslav
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 881-916
Persistent link: https://www.econbiz.de/10012698532
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