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~person:"Chen, Ming"
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Consumer behaviour
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Emotion
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Film industry
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Filmwirtschaft
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Movie trailers
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buy level
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eye tracking
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in-store shopping
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Chen, Ming
Hui, Sam K.
36
Bradlow, Eric T.
11
Eliashberg, Jehoshua
7
Bradlow, Eric
6
Fader, Peter
6
Fader, Peter S.
6
Huang, Yanliu
6
Hui, Sam
5
Suher, Jacob
5
Choi, Darwin
3
George, Edward I.
3
Hui, Sam K
3
Assael, Henry
2
Choi, Jeonghye
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Inman, Jeffrey
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Jeffrey Inman, J
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Meyvis, Tom
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Zhang, Z. John
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Deng, Xiaoyan
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Evgeniou, Theodoros
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Feinberg, Fred
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Goehring, Jody
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Hu, Ye
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Hui, Sam C.M
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Hutchinson, J. W.
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Journal of marketing research
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye
;
Chen, Ming
;
Hui, Sam
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Saved in:
2
Understanding lateral and vertical biases in consumer attention : an in-store ambulatory eye-tracking study
Chen, Ming
;
Burke, Raymond R.
;
Hui, Sam K.
;
Leykin, Alex
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1120-1141
Persistent link: https://www.econbiz.de/10012794318
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