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~person:"Chen, Ming-Yi"
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Volunteering intention
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donors’ perceived personal resource scarcity
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perceived social worth
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recipients’ responsibility
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Chen, Ming-Yi
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International journal of advertising : the review of marketing communications
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The impacts of donors' perceived
personal
resource
scarcity on their intentions to volunteer for low- and high-responsibility recipients : the mediating role of perceived social wo...
Chen, Ming-Yi
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 465-490
Persistent link: https://www.econbiz.de/10014550978
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