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~person:"Chen, Rong"
~person:"Tang, Chuanyi"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Arbeitskräfte
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Arbeitszufriedenheit
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Brand attachment
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Brand image
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Brand-store-consumer personality
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Consumer behaviour
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Organizational commitment
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Personality congruence
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Personality psychology
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Chen, Rong
Tang, Chuanyi
Oh, Hyunjoo
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Aiello, Gaetano
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Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
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