Does personality congruence explain luxury brand attachment? : the results of an international research study
Year of publication: |
2020
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Authors: | Donvito, Raffaele ; Aiello, Gaetano ; Grazzini, Laura ; Godey, Bruno ; Pederzoli, Daniele ; Wiedmann, Klaus-Peter ; Halliburton, Chris ; Chan, Priscilla ; Tsuchiya, Junji ; Skorobogatykh, Irina Ivanovna ; Oh, Hyunjoo ; Singh, Rahul ; Ewing, Mike ; Lee, Yuri ; Fei, Li ; Chen, Rong ; Siu, Noel Yee-Man |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 462-472
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Subject: | Brand attachment | Brand-store-consumer personality | Luxury | Personality congruence | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
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