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~person:"Chen, Rong"
~subject:"Luxury goods"
~subject:"Luxusgüter"
~subject:"Public relations"
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Luxury goods
Luxusgüter
Public relations
Brand attachment
1
Brand image
1
Brand-store-consumer personality
1
Consumer behaviour
1
Konsumentenverhalten
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Luxury
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Markenimage
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Personality congruence
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Personality psychology
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Persönlichkeitspsychologie
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Chen, Rong
Wiedmann, Klaus-Peter
41
Hennigs, Nadine
20
Klarmann, Christiane
11
Behrens, Stefan
5
Godey, Bruno
4
Aiello, Gaetano
3
Donvito, Raffaele
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Pederzoli, Daniele
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Wüstefeld, Thomas
3
Christodoulides, George
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Haase, Janina
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Hennings, Nadine
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Jugel, Stefan
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Schmidt, Steffen
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Fei, Li
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Halliburton, Chris
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Kanaplei, Kim
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Kreutzer, Ralf T.
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König, Jan C. L.
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Labenz, Franziska
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Langner, Sascha
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Lee, Yuri
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Oh, Hyunjoo
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Rieger, Daniel
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Riel, Cees B. M. van
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Ries, Klaus W.
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Singh, Rahul
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Siu, Noel Yee-Man
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Journal of business research : JBR
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ECONIS (ZBW)
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Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
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