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~person:"Chen, Steven"
~person:"Heitmann, Mark"
~person:"Niedderer, Kristina"
~subject:"Design Thinking"
~subject:"New product development"
~subject:"Produktmanagement"
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Design Thinking
New product development
Produktmanagement
Product design
22
Produktgestaltung
22
Consumer behaviour
7
Konsumentenverhalten
7
Produktentwicklung
7
Behavioural change
6
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5
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design thinking
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11
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Chen, Steven
Heitmann, Mark
Niedderer, Kristina
Sosa, Manuel
12
Chan, Tian Heong
9
Eppinger, Steven D.
7
Leifer, Larry
6
Mihm, Jürgen
6
Mital, Anil
6
Ulrich, Karl T.
6
Dahl, Darren W.
5
Herstatt, Cornelius
5
Albers, Sönke
4
Blonigen, Bruce A.
4
Brenner, Walter
4
Brown, Tim
4
Czarnitzki, Dirk
4
Dell'Era, Claudio
4
Goswami, Mohit
4
Khan, B. Zorina
4
Knittel, Christopher R.
4
Kohlbacher, Florian
4
Lin, Jun
4
Meinel, Christoph
4
Soderbery, Anson
4
Swan, K. Scott
4
Wrigley, Cara
4
Arora, Aniket
3
Beckman, Sara L.
3
Borsato, Milton
3
Chattopadhyay, Amitava
3
D'Ippolito, Beatrice
3
Desai, Anoop
3
Eckert, Claudia
3
Foscht, Thomas
3
Gokpinar, Bilal
3
Hauser, John R.
3
Hopp, Wallace J.
3
Hsu, Yen
3
Hvam, Lars
3
Love, James H.
3
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Springer International Publishing
1
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Design for behaviour change : theories and practices of designing for change
4
Journal of marketing education : JME
1
Journal of marketing management : MM
1
MSI reports : working paper series
1
Marketing theory
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
The design imperative : the art and science of design management
Chen, Steven
-
2019
Persistent link: https://www.econbiz.de/10011867642
Saved in:
2
The Design Imperative : The Art and Science of Design Management
Chen, Steven
-
2019
This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading...
Persistent link: https://www.econbiz.de/10012397627
Saved in:
3
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
4
Facilitating behaviour change through mindful design
Niedderer, Kristina
- In:
Design for behaviour change : theories and practices of …
,
(pp. 104-115)
.
2018
Persistent link: https://www.econbiz.de/10011738745
Saved in:
5
Design for social behaviour change
Gardiner, Edward
;
Niedderer, Kristina
- In:
Design for behaviour change : theories and practices of …
,
(pp. 235-249)
.
2018
Persistent link: https://www.econbiz.de/10011738766
Saved in:
6
Reflecting on current applications of design for behaviour change
Niedderer, Kristina
;
Clune, Stephen
;
Ludden, Geke
- In:
Design for behaviour change : theories and practices of …
,
(pp. 250-260)
.
2018
Persistent link: https://www.econbiz.de/10011738767
Saved in:
7
Future prospects
Niedderer, Kristina
;
Clune, Stephen
;
Ludden, Geke
- In:
Design for behaviour change : theories and practices of …
,
(pp. 267-272)
.
2018
Persistent link: https://www.econbiz.de/10011738769
Saved in:
8
A novel approach for predicting and understanding consumers’ sense of design similarity
Schreiner, Thomas F.
;
Fandrich, Thomas
;
Heitmann, Mark
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 790-820
Persistent link: https://www.econbiz.de/10011822763
Saved in:
9
An investigation of how design-oriented organisations implement design thinking
Chen, Steven
;
Venkatesh, Alladi
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1680-1700
Persistent link: https://www.econbiz.de/10010235027
Saved in:
10
Design orientation : a grounded theory analysis of design thinking and action
Venkatesh, Alladi
;
Digerfeldt-Månsson, Theresa
; …
- In:
Marketing theory
12
(
2012
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10009658904
Saved in:
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