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~person:"Chen, T Y"
~person:"Lin, Fang-ju"
~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Beziehungsmarketing
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Consumer behaviour
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Credit card
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Credit card industry
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Konsumentenverhalten
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Kreditkarte
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Kreditkartengesellschaft
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Relationship marketing
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Taiwan
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Value creation
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Chen, T Y
Lin, Fang-ju
Chen, Tser-yieth
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Using relationship norms to create appropriate relationship value : evidence from the credit card industry
Chen, Tser-yieth
;
Lin, Fang-ju
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10009012718
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