//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chen, Weifeng"
~person:"Ind, Nicholas"
~subject:"Firmenimage"
~subject:"Markenwert"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Family brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Markenwert
Brand architecture
13
Markenarchitektur
13
Brand management
12
Markenführung
12
Corporate reputation
6
China
5
Lieferantenmanagement
4
Supplier relationship management
4
Brand
3
Co-creation
3
Corporate brands
3
Corporate culture
3
Markenartikel
3
Stakeholder
3
Unternehmenskultur
3
B-to-B-Marketing
2
Beziehungsmarketing
2
Business ethics
2
Business-to-business marketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural heritage
2
Customer integration
2
Kulturgüter
2
Kundenintegration
2
Relationship marketing
2
Strategic management
2
Strategisches Management
2
Unternehmensethik
2
Adidas
1
B2B Corporate Brand Image
1
B2B relationships
1
Brand equity
1
Brand identity
1
Brand image
1
Brand purpose
1
Business schools
1
Conscientious brands
1
Conscientious corporate brands
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Chen, Weifeng
Ind, Nicholas
Balmer, John M. T.
24
Melewar, T. C.
11
Balmer, John M.T.
6
Bang, Nguyen
5
Burghausen, Mario
5
Greyser, Stephen A.
5
Otubanjo, Olutayo
5
Abratt, Russell
4
Rindell, Anne
4
Sharifah Faridah Syed Alwi
4
Urde, Mats
4
Foroudi, Pantea
3
Hatch, Mary Jo
3
Iglesias, Oriol
3
Keller, Kevin Lane
3
Kleyn, Nicola
3
Merrilees, Bill
3
Miller, Dale
3
Navare, Jyoti
3
Podnar, Klement
3
Singh, Jaywant
3
Wiedmann, Klaus-Peter
3
Aaker, David A.
2
Anisimova, Tatiana
2
Aspara, Jaakko
2
Bravo, Rafael
2
Crisafulli, Benedetta
2
De Roeck, Kenneth
2
Dennis, Charles
2
Epie, Chantal
2
Ghosh, Lopamudra
2
Glanfield, Keith
2
Gyrd-Jones, Richard I.
2
He, Xinming
2
Hur, Won-Moo
2
Khojastehpour, Morteza
2
Kim, Hanna
2
Koporcic, Nikolina
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
European journal of marketing : EJM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
3
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
4
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
5
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
6
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
7
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->