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~person:"Chen, Weifeng"
~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Firmenimage"
~subject:"Internet marketing"
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Search: subject_exact:"Markenpolitik"
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Firmenimage
Internet marketing
Brand management
59
Markenführung
59
Brand architecture
19
Markenarchitektur
19
Brand image
18
Markenimage
18
Consumer behaviour
16
Konsumentenverhalten
16
Brand
13
Corporate reputation
13
Markenartikel
13
Beziehungsmarketing
9
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9
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7
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7
Marketingmanagement
7
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4
Online-Marketing
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4
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4
Unternehmenserfolg
4
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3
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17
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Chen, Weifeng
Merrilees, Bill
Sharifah Faridah Syed Alwi
Balmer, John M. T.
22
Melewar, T. C.
21
Bang, Nguyen
11
Foroudi, Pantea
11
Loureiro, Sandra Maria Correia
10
Tomczak, Torsten
10
Esch, Franz-Rudolf
9
Ko, Eunju
9
Iglesias, Oriol
7
Rahman, Zillur
7
Rita, Paulo
7
Swoboda, Bernhard
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Kernstock, Joachim
6
Khan, Imran
6
Schultz, Majken
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Urde, Mats
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Dennis, Charles
5
Filieri, Raffaele
5
Guzman, Francisco
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Ind, Nicholas
5
Karjaluoto, Heikki
5
Kick, Markus
5
Kreutzer, Ralf T.
5
Kunkel, Thilo
5
Miller, Dale
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Otubanjo, Olutayo
5
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International studies of management and organization
3
Journal of business research : JBR
3
The journal of product & brand management
3
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
International journal of management reviews : IJMR
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
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Qualitative market research : an international journal
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ECONIS (ZBW)
17
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1
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
4
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
5
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
6
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
7
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
8
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
9
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
10
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
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