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~person:"Chen, Weifeng"
~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Firmenimage"
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Search: subject_exact:"Markenpolitik"
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Firmenimage
Brand management
58
Markenführung
58
Brand architecture
19
Markenarchitektur
19
Brand image
18
Markenimage
18
Consumer behaviour
16
Konsumentenverhalten
16
Brand
13
Corporate reputation
13
Markenartikel
13
Beziehungsmarketing
9
Relationship marketing
9
China
7
Marketing management
7
Marketingmanagement
7
Customer satisfaction
5
Kundenzufriedenheit
5
Australia
4
Australien
4
Corporate branding
4
Corporate culture
4
Cultural heritage
4
Einzelhandel
4
Firm performance
4
Führungsstil
4
Internet marketing
4
KMU
4
Kulturgüter
4
Leadership style
4
Luxury goods
4
Luxusgüter
4
Online-Marketing
4
Retail trade
4
SME
4
Unternehmenserfolg
4
Unternehmenskultur
4
Corporate Social Responsibility
3
Corporate social responsibility
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13
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English
13
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Chen, Weifeng
Merrilees, Bill
Sharifah Faridah Syed Alwi
Balmer, John M. T.
22
Melewar, T. C.
19
Foroudi, Pantea
10
Tomczak, Torsten
10
Esch, Franz-Rudolf
9
Bang, Nguyen
8
Iglesias, Oriol
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Schultz, Majken
6
Swoboda, Bernhard
6
Urde, Mats
6
Dennis, Charles
5
Ind, Nicholas
5
Kernstock, Joachim
5
Otubanjo, Olutayo
5
Rindell, Anne
5
Abimbola, Temi
4
Abratt, Russell
4
Fiedler, Lars
4
Gupta, Suraksha
4
Keller, Kevin Lane
4
Kick, Markus
4
Langner, Tobias
4
Miller, Dale
4
Podnar, Klement
4
Schmidt, Holger J.
4
Trost, Armin
4
Wiedmann, Klaus-Peter
4
Baumgarth, Carsten
3
Beck, Susanne
3
Einwiller, Sabine
3
Erz, Antonia
3
Foroudi, Mohammad Mahdi
3
Giersch, Judith
3
Hermann, Steffen
3
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International studies of management and organization
3
Journal of business research : JBR
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
International journal of management reviews : IJMR
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
13
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13
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
3
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
4
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
5
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
6
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
7
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
8
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
9
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
10
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
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