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eye-tracking
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fixation duration
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rating scale
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reaction time
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response alternatives
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Chen, Xinxin
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Journal of marketing analytics : JMA
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What is the optimal number of response alternatives for rating scales? : from an information processing perspective
Chen, Xinxin
;
Yu, Hongyan
;
Yu, Fang
- In:
Journal of marketing analytics : JMA
3
(
2015
)
2
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011432805
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