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4C Strategy
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Chen, Yan
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Journal of global information management : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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Aligning 4C strategy with social network applications for CRM performance
Hung, Wei-Hsi
;
Chang, I-Cheng
;
Chen, Yan
;
Ho, Ying-Li
- In:
Journal of global information management : an official …
27
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012006639
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